Professional certification
Executive Education
Project Management Certificate
Frame, steer and deliver — a proven method, in six months.
- Framing
- Planning
- Risk management
- Scrum
6 months12 h/week
2 900 000 GNF in totalView programme
IHETC Academy
Marketing and sales — 27 modules
Customer acquisition, digital communication, selling and retention. The field covers the channels actually used in the sub-region — instant messaging, social networks, structured word of mouth — rather than tools designed for other markets.
What this field covers
Customer acquisition, digital communication, selling and retention. The field covers the channels actually used in the sub-region — instant messaging, social networks, structured word of mouth — rather than tools designed for other markets.
- modules in the catalogue
- 27
- at beginner level
- 8
- at intermediate level
- 19
- at advanced level
- 0
This field targets operational skill; expert material is produced to specification.
How this field breaks down
Each level is published with its exact count. That is what lets you aim at the entry point matching your job, and know in advance how far the field will carry you.
- Beginner
- 8 (30 %)
- Intermediate
- 19 (70 %)
- Advanced
- 0 (0 %)
Why this field matters here
Here, marketing runs mostly through the phone and a messaging app, not a brochure website. Training that starts with search optimisation for a site nobody visits has the wrong channel and the wrong budget.
Target roles
What these people actually do once in role, described through daily acts rather than the title printed on the payslip.
Digital communications officer
They maintain a steady presence and measure what it returns. Consistency beats creativity in the first six months.
Field sales representative
They turn a contact into an order and document the cycle. Written follow-up is what separates a good seller from a lucky one.
Customer relations manager
They organise response, follow-up and complaints. The role pays off most where repeat business drives margin.
Where to start
Order matters as much as volume: taken at the right moment, a module pays off the very next week, in the role you already hold.
- 01
1 — Offer and message
Who you speak to, and exactly what you promise.
- 02
2 — Channels and consistency
Pick two channels and keep them, rather than six and drop them.
- 03
3 — Measurement and retention
Count what counts: acquisition cost, repeat rate, referral.
Questions about this field
Do I need an ad budget to apply this?
No. Most of the path covers levers with no media spend: clarity of the offer, consistency of presence, follow-up of existing contacts. Paid advertising comes last, because it amplifies a message — it does not fix one.
How long before it has an effect?
Expect three to six months of steady presence before a channel produces anything other than noise. That delay is not the method being slow: it is how long an audience takes to recognise a sender. Training that promises a result in three weeks is selling a campaign, not an acquisition system.
The catalogue
Professional certification
Executive Education
Applied AI for Business Certificate
Move from talking about AI to measurable gains.
- AI use cases
- Value analysis
- Data governance
- Change management
4 months12 h/week
3 200 000 GNF in totalView programme
Professional certification
Executive Education
Digital Transformation Certificate
Lead the digital change of a whole organisation.
- Diagnosis
- Roadmap
- Governance
- Change management
6 months12 h/week
3 600 000 GNF in totalView programme
Short course
Executive Education
Advanced Excel
The tool everyone thinks they know, finally mastered.
- Formulas
- Pivot tables
- Macros
- Dashboards
2 months8 h/week
900 000 GNF in totalView programme
Short course
Executive Education
Introduction to Programming
Write your first useful program, with no prior background.
- Python
- Algorithms
- Automation
3 months8 h/week
1 200 000 GNF in totalView programme
Short course
Executive Education
Website Creation
Put a professional site online, from domain to hosting.
- HTML
- CSS
- Hosting
- SEO
3 months8 h/week
1 400 000 GNF in totalView programme
Short course
Executive Education
Digital Marketing Essentials
Attract customers online on a controlled budget.
- Positioning
- Content
- Online advertising
- Measurement
2 months8 h/week
1 100 000 GNF in totalView programme
Short course
Executive Education
Community Management
Run a community that replies, returns and recommends.
- Editorial line
- Content creation
- Moderation
- Reporting
2 months8 h/week
1 000 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in Industrial Site Safety Management
Run a site's safety, contractors included, and be able to prove it.
- Risk analysis
- Prevention plan
- Safety induction
- Record keeping
6 months12 h/week
3 800 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in OHADA Finance and Compliance
Produce accounts that pass audit — and explain them to management.
- OHADA framework
- Year-end close
- Audit file
- Financial analysis
6 months12 h/week
4 200 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in Artificial Intelligence for Business Decisions
Know what AI can do in your organisation — and turn down the projects that will fail.
- Use-case framing
- Project appraisal
- Data governance
- Change management
5 months12 h/week
3 600 000 GNF in totalView programme
Professional certification
Executive Education
Certificate in Leading Distributed Teams
Lead distributed teams remotely, on trust and on results.
- Checkable expectations
- Follow-up conversations
- Handling gaps
- Cross-site communication
4 months12 h/week
2 800 000 GNF in totalView programme